O ur research specialises in people and society – examining attitudes, assumptions, behaviours, beliefs, trends and rules. We employ a range of methods to analyse a vast breadth of social phenomena; from census survey data derived from millions of individuals, to the in-depth analysis of a single persons social experiences.
We believe that by truly understanding people, and finding out what makes them tick is key to developing products and services that people want and need.
Understanding society – and social trends allows organisations and businesses to thrive in a competitive marketplace. All our social research is undertaken with one goal in mind: to uncover insights that can facilitate change for our clients and aid the development of products and programmes that make a difference to people and communities.
We carry out original research to inform social change. We also carry out reviews of services to inform the design and delivery of change programmes and public sector services.
We are able to utilise a number of research techniques and methodologies to do this that meet our clients wants and needs including:
- Focus groups or group discussions/mini groups
- Creative workshops and “co-creation”
- Depth interviews
- Telephone depth interviews
- Online group discussions
Face to Face
- On-street interviewing
- Door to door interviewing
- Mystery shopping
- Exit surveys
- In store interviewing
- In home interviewing
- Telephone interviewing
- Face to face interviewing
- Online research
- Postal/self completion
For an informal chat about your brief, contact us and speak to one of our social researchers.
Latest research reports