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Corporate Social Responsibility. Otherwise known as caring.

Do you matter? Most businesses don't. Well that's what the public say. It's time to stop marketing and start mattering if you are to survive the next decade and get people to fall in love with you and your brand.

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Stop marketing. Start mattering

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The generation game

You may have heard the terms millennial, baby boomer and generation X and Y. But what do you really know about the generations and does the period a person was born say something about their values and consumer habits? In this article we break down each generation and introduce you to the new micro generation that has popped up in the middle - XENNIALS.

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Do you know your MILLENNIALS from your GENERATION X?

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This week's news review

A quick summary of the news articles that have got us talking this week including planes, homelessness, health inequality and getting more exercise.

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Planes, homelessness, health inequality, rural crime and exercise

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Support for public health

Public health challenges such as poor diet, smoking and binge drinking are just a few lifestyle issues that could be addressed with some ‘design thinking’ according to Design Council and the Local Government Association (LGA). Their Design in the Public Sector programme is now open for applications with the aim of attracting forward thinking councils focusing on prevention.

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​Designing for the future: Public health to benefit from ‘design thinking’

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People living in the north are far more likely to die young according to latest research published this week. As a Southerner living in what many of my Southern friends would consider the north, has my move to the 'north' just decreased my life expectancy?

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Live north, die fast.